Superconsumers
Eddie Yoon
Harvard Business Review Press, 2016
35,95 €On orderDelivery: 2-3 weeks
Fanboys. Pork dorks. Tech nerds. These consumers have a lot in common: they care a lot about a specific brand, product, or market; they pursue their passions with fervor; and they spend a lot of money in the process. They're superconsumers. Rich with data, research, and case studies, Superconsumers
- ISBN-13
- 9781633692077
- ISBN-10
- 1633692078
- Publisher
- Harvard Business Review Press
- Year
- 2016
- Publication date
- 2016-12-20
- Pages
- 240
- Dimensions
- 220x149x25
- Weight
- 364