A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
David Michaelson, Donald W. Stacks
Business Expert Press, 2017
31,95 €On orderDelivery: 2-3 weeks
Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method.
- ISBN-13
- 9781631577611
- ISBN-10
- 1631577611
- Publisher
- Business Expert Press
- Year
- 2017
- Publication date
- 2017-01-30
- Pages
- 289
- Dimensions
- 153x228x24
- Weight
- 472