Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
Kim, W. Chan, Mauborgne, Renee A.
Harvard Business School Publishing, 2015
35,95 €On orderDelivery: 2-3 weeks
A global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents.
- ISBN-13
- 9781625274496
- ISBN-10
- 1625274491
- Publisher
- Harvard Business School Publishing
- Year
- 2015
- Publication date
- 2015-01-20
- Pages
- 320
- Dimensions
- 167 x 236 x 28
- Weight
- 640