Dictionary of Advertising and Marketing Concepts
Arthur Asa Berger
Left Coast Press Inc, 2013
259,95 €On orderDelivery: 2-3 weeks
In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.
- ISBN-13
- 9781611329858
- ISBN-10
- 161132985X
- Publisher
- Left Coast Press Inc
- Year
- 2013
- Publication date
- 2013-08-31
- Pages
- 143
- Dimensions
- 229x152x
- Weight
- 368