Fashion Marketing
Caroline Le Bon
Business Expert Press, 2014
31,95 €On orderDelivery: 2-3 weeks
Focuses on the fashion apparel and accessories industry. The book introduces the concept of fashion equity- the value fashion adds to products - a key concept to explain fashion products attractiveness and success, despite their constant renewal.
- ISBN-13
- 9781606499047
- ISBN-10
- 1606499041
- Publisher
- Business Expert Press
- Year
- 2014
- Publication date
- 2014-10-30
- Pages
- 160
- Dimensions
- 229x152x8
- Weight
- 220