Doing Anthropology in Consumer Research
Patricia L Sunderland, Rita M Denny
Left Coast Press Inc, 2007
283,95 €On orderDelivery: 2-3 weeks
An essential new guide to the theory and practice of conducting ethnographic research in consumer environments, drawing on decades of the authors’ own research—from coffee in Bangkok and boredom in New Zealand to computing in the United States—using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography.
- ISBN-13
- 9781598740905
- ISBN-10
- 1598740903
- Publisher
- Left Coast Press Inc
- Year
- 2007
- Publication date
- 2007-11-30
- Pages
- 368
- Dimensions
- 160x234x26
- Weight
- 632