Marketing for Scientists
Marc J. Kuchner
Princeton University Press, 2011
27,75 €On orderDelivery: 2-3 weeks
Provides detailed advice about how to land a good scientist job, win funding, and shape the public debate. This title argues that marketing is a critical component of the modern scientific endeavour, not only advancing personal careers but also society's knowledge. It approaches marketing as a science in itself.
- ISBN-13
- 9781597269940
- ISBN-10
- 1597269948
- Publisher
- Princeton University Press
- Year
- 2011
- Publication date
- 2011-11-15
- Pages
- 248
- Dimensions
- 227x154x14
- Weight
- 348