The Challenger Sale
Brent Adamson, Matthew Dixon
Penguin Putnam Inc, 2011
44,50 €On orderDelivery: 2-3 weeks
Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.
- ISBN-13
- 9781591844358
- ISBN-10
- 1591844355
- Publisher
- Penguin Putnam Inc
- Year
- 2011
- Publication date
- 2011-11-10
- Pages
- 240
- Dimensions
- 140x215x16
- Weight
- 418