How Brands Become Icons
D. B. Holt
Harvard Business Review Press, 2004
43,25 €On orderDelivery: 2-3 weeks
Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
- ISBN-13
- 9781578517749
- ISBN-10
- 1578517745
- Publisher
- Harvard Business Review Press
- Year
- 2004
- Publication date
- 2004-11-01
- Pages
- 288
- Dimensions
- 240x159x25
- Weight
- 602