Marketing Moves
Dipak C. Jain, Kotler, Philip, Suvit Maesincee
Harvard Business Review Press, 2001
35,75 €On orderDelivery: 2-3 weeks
The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.
- ISBN-13
- 9781578516001
- ISBN-10
- 1578516005
- Publisher
- Harvard Business Review Press
- Year
- 2001
- Publication date
- 2001-07-01
- Pages
- 193
- Dimensions
- 162x242x23
- Weight
- 466