Managing High-Tech Services Using a CRM Strategy
Donald F. Blumberg
Taylor & Francis Inc, 2002
259,95 €On orderDelivery: 2-3 weeks
Explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure. This book shows you how to rethink the basic service business model and the key operational dynamics in order to optimize your service business, both strategically and tactically.
- ISBN-13
- 9781574443462
- ISBN-10
- 1574443461
- Publisher
- Taylor & Francis Inc
- Year
- 2002
- Publication date
- 2002-12-23
- Pages
- 376
- Dimensions
- 234x156x
- Weight
- 676