Marketing for the Nonmarketing Executive
Norton Paley
Taylor & Francis Inc, 2000
189,25 €On orderDelivery: 2-3 weeks
In e-business organizational structures, many executives and entrepreneurs suddenly discover they need to know more about marketing than they ever expected. This title presents comprehensive information about marketing management and competitive strategy in the Internet age. It teaches readers how to think like a marketing strategist.
- ISBN-13
- 9781574442861
- ISBN-10
- 1574442864
- Publisher
- Taylor & Francis Inc
- Year
- 2000
- Publication date
- 2000-11-29
- Pages
- 248
- Dimensions
- 234x156x
- Weight
- 620