How to Develop a Strategic Marketing Plan
Norton Paley
Taylor & Francis Ltd, 1999
189,25 €On orderDelivery: 2-3 weeks
Strategic market planning provides the key to growing a business and shaping its future. This title contains the tools for generating a credible strategic marketing plan so that organizations not only survive but thrive. It also includes a 3.5 inch disk that contains planning forms, checklists, and guidelines for customizing an SMP.
- ISBN-13
- 9781574442694
- ISBN-10
- 1574442694
- Publisher
- Taylor & Francis Ltd
- Year
- 1999
- Publication date
- 1999-12-22
- Pages
- 402
- Dimensions
- 238x162x29
- Weight
- 728