The Manager's Guide to Competitive Marketing Strategies, Second Edition
Norton (Locust Valley, New York, USA) Paley
Taylor & Francis Inc, 1999
189,25 €On orderDelivery: 2-3 weeks
The ability to think strategically is permeating every level of successful organizations. This book examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, various markets, fickle customer behavior, and diverse cultures. It offers techniques on developing competitive strategies.
- ISBN-13
- 9781574442342
- ISBN-10
- 1574442341
- Publisher
- Taylor & Francis Inc
- Year
- 1999
- Publication date
- 1999-04-30
- Pages
- 448
- Dimensions
- 254x178x
- Weight
- 930