Multi-Channel Retailing
Lynda Rose Poloian
Bloomsbury Publishing Plc, 2009
143,95 €On orderDelivery: 2-3 weeks
The advent of the Internet has added another dimension to the way that merchandise reaches consumers. Integrating this technology with traditional retailing methods has become the dominant retail model. This book explains the principles of e-retailing and its relationship with conventional retail methods.
- ISBN-13
- 9781563676307
- ISBN-10
- 1563676303
- Publisher
- Bloomsbury Publishing Plc
- Year
- 2009
- Publication date
- 2009-12-01
- Pages
- 448
- Dimensions
- 235x189x24
- Weight
- 784