Marketing/Planning Library and Information Services
Darlene E. Weingand
Bloomsbury Publishing Plc, 1999
92,75 €On orderDelivery: 2-3 weeks
Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management.
- ISBN-13
- 9781563086120
- ISBN-10
- 1563086123
- Publisher
- Bloomsbury Publishing Plc
- Year
- 1999
- Publication date
- 1999-10-15
- Pages
- 187
- Dimensions
- 161x236x18
- Weight
- 450