Environmental Marketing
Alma T Mintu-Wimsatt, William Winston
Taylor & Francis Inc, 1997
131,25 €On orderDelivery: 2-3 weeks
Examines a range of issues that affect environmental behavior while providing materials and guidance to marketing decision makers. This title defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process.
- ISBN-13
- 9781560249283
- ISBN-10
- 1560249285
- Publisher
- Taylor & Francis Inc
- Year
- 1997
- Publication date
- 1997-01-07
- Pages
- 438
- Dimensions
- 211x153x24
- Weight
- 594