Recent Advances in Tourism Marketing Research
Daniel Fesenmaier, Joseph (Texas A&m University, College Station, TX, USA) O'Leary, Muzaffer (University of South Carolina, Columbia, SC, USA) Uysal
Taylor & Francis Inc, 1996
92,50 €On orderDelivery: 2-3 weeks
Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business.
- ISBN-13
- 9781560248361
- ISBN-10
- 156024836X
- Publisher
- Taylor & Francis Inc
- Year
- 1996
- Publication date
- 1996-11-19
- Pages
- 294
- Dimensions
- 210x148x
- Weight
- 700