Global Tourist Behavior
Erdener Kaynak, Muzaffer (University of South Carolina, Columbia, SC, USA) Uysal
Taylor & Francis Inc, 1994
319,50 €On orderDelivery: 2-3 weeks
Provides information on recent research on global travel behaviour as an integral component of travel and tourism marketing research. Empirical research is included. Areas covered include marketing management in small island nations and travel motivation variations in overseas German visitors.
- ISBN-13
- 9781560244714
- ISBN-10
- 1560244712
- Publisher
- Taylor & Francis Inc
- Year
- 1994
- Publication date
- 1994-09-01
- Pages
- 280
- Dimensions
- 229x152x
- Weight
- 680