The Global Business
Erdener Kaynak
Taylor & Francis Inc, 1993
71,75 €On orderDelivery: 2-3 weeks
The Global Business is need and action-oriented. It shows the steps in the globalization process, complete with ample company and industry examples from a variety of regions and countries of the world. It offers practical, managerial guidelines for business and marketing managers, public policymakers, researchers and scholars of global marketing.
- ISBN-13
- 9781560242499
- ISBN-10
- 1560242493
- Publisher
- Taylor & Francis Inc
- Year
- 1993
- Publication date
- 1993-06-21
- Pages
- 442
- Dimensions
- 229x152x
- Weight
- 566