Professional Services Marketing
Frederick G Crane, William Winston
Taylor & Francis Inc, 1993
95,75 €On orderDelivery: 2-3 weeks
This text provides an introduction to the major issues and concepts in professional service marketing, as well as strategic guidance to professionals new to marketing. The author outlines the characteristics and difficulties involved in managing and marketing professional services.
- ISBN-13
- 9781560242413
- ISBN-10
- 1560242418
- Publisher
- Taylor & Francis Inc
- Year
- 1993
- Publication date
- 1993-01-20
- Pages
- 146
- Dimensions
- 212x152x
- Weight
- 270