Product-Country Images
Louise A Heslop, Nicolas Papadopoulos
Taylor & Francis Inc, 1993
300,95 €On orderDelivery: 2-3 weeks
National stereotyping and consumer bias in favour of or against countries, based on their image, have been known to influence marketplace decisions. This work discusses the nature, role and influence of product-country images in international marketing strategy and consumer behaviour.
- ISBN-13
- 9781560242376
- ISBN-10
- 156024237X
- Publisher
- Taylor & Francis Inc
- Year
- 1993
- Publication date
- 1993-04-26
- Pages
- 478
- Dimensions
- 212x154x28
- Weight
- 682