New Strategies in Higher Education Marketing
Taylor & Francis Inc, 1991
259,95 €On orderDelivery: 2-3 weeks
This work contains practical, "how-to" applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, it offers new viewpoints, tools and creative ways to solve potentially devastating problems through the implementation of marketing.
- ISBN-13
- 9781560241980
- ISBN-10
- 1560241985
- Publisher
- Taylor & Francis Inc
- Year
- 1991
- Publication date
- 1991-10-16
- Pages
- 196
- Dimensions
- 222x160x17
- Weight
- 520