A Guide to Preparing Cost-Effective Press Releases
Robert H Loeffler, William Winston
Taylor & Francis Inc, 1993
59,25 €On orderDelivery: 2-3 weeks
An instructional approach to writing and using the press release. The author reviews the basics of press release writing, gives examples of successful press releases, and explains how an ongoing press release programme in a business setting provides a high degree of publicity at low cost.
- ISBN-13
- 9781560241416
- ISBN-10
- 1560241411
- Publisher
- Taylor & Francis Inc
- Year
- 1993
- Publication date
- 1993-03-09
- Pages
- 130
- Dimensions
- 210x148x
- Weight
- 385