Persuasive Technology

B.J. (Stanford University, Stanford, CA, U.S.A.) Fogg

Elsevier Science & Technology, 2003

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Reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. This book contains key term definitions in persuasive computing. It provides frameworks for understanding this domain. It describes real examples of persuasive technologies.

ISBN-13
9781558606432
ISBN-10
1558606432
Publisher
Elsevier Science & Technology
Year
2003
Publication date
2003-01-04
Pages
312
Dimensions
227x205x16
Weight
614