Marketing Modernism Between the Two World Wars
Catherine Turner
University of Massachusetts Press, 2003
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Focusing on the advertising policies of five publishing houses in the 1920s and 1930s, Catherine Turner here examines the process by which ""highbrow"" works of fiction were packaged, promoted, and sold to a mainstream American readership.
- ISBN-13
- 9781558493766
- ISBN-10
- 155849376X
- Publisher
- University of Massachusetts Press
- Year
- 2003
- Publication date
- 2003-03-31
- Pages
- 288
- Dimensions
- 243x159x23
- Weight
- 576