Just Call Me Orville

Robert W. Topping

Purdue University Press, 2011

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Based on extensive interviews and archival research, this book traces the career of Orville Redenbacher, the ‘popcorn king’, from his agricultural studies at Purdue University to his emergence as an American advertising icon. It paints a fascinating picture of a deeply serious agricultural pioneer and marketing genius, whose image can still be found in almost every North American home.

ISBN-13
9781557535955
ISBN-10
1557535957
Publisher
Purdue University Press
Year
2011
Publication date
2011-06-15
Pages
132
Dimensions
213x139x12
Weight
236