Consumer Behavior and Culture
Marieke de Mooij
SAGE Publications Inc, 2019
294,75 €On orderDelivery: 2-3 weeks
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.
- ISBN-13
- 9781544318158
- ISBN-10
- 1544318154
- Publisher
- SAGE Publications Inc
- Year
- 2019
- Publication date
- 2019-07-05
- Pages
- 472
- Dimensions
- 232x186x
- Weight
- 1000