Brand Storytelling
Keith A. Quesenberry, Michael K. Coolsen
Bloomsbury Publishing Plc, 2023
97,50 €On orderDelivery: 2-3 weeks
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.
- ISBN-13
- 9781538176375
- ISBN-10
- 1538176378
- Publisher
- Bloomsbury Publishing Plc
- Year
- 2023
- Publication date
- 2023-02-14
- Pages
- 320
- Dimensions
- 262x183x26
- Weight
- 889