Marketing the Arts
Anthony Rhine
Bloomsbury Publishing Plc, 2020
60,50 €On orderDelivery: 2-3 weeks
Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.
- ISBN-13
- 9781538128954
- ISBN-10
- 1538128950
- Publisher
- Bloomsbury Publishing Plc
- Year
- 2020
- Publication date
- 2020-05-13
- Pages
- 274
- Dimensions
- 153x229x20
- Weight
- 422