Intentional Marketing
Carol Ottolenghi
Bloomsbury Publishing Plc, 2018
97,50 €On orderDelivery: 2-3 weeks
User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.
- ISBN-13
- 9781538108482
- ISBN-10
- 1538108488
- Publisher
- Bloomsbury Publishing Plc
- Year
- 2018
- Publication date
- 2018-10-15
- Pages
- 188
- Dimensions
- 216x280x16
- Weight
- 500