Experiential Marketing
Holly Barry, Pio Fenton, Rose Leahy
SAGE Publications Ltd, 2022
84,75 €On orderDelivery: 2-3 weeks
An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.
- ISBN-13
- 9781529742183
- ISBN-10
- 1529742188
- Publisher
- SAGE Publications Ltd
- Year
- 2022
- Publication date
- 2022-02-01
- Pages
- 232
- Dimensions
- 170x241x21
- Weight
- 402