Social Media Marketing
Stephan Dahl
SAGE Publications Ltd, 2021
92,50 €On orderDelivery: 2-3 weeks
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.
- ISBN-13
- 9781529720822
- ISBN-10
- 1529720826
- Publisher
- SAGE Publications Ltd
- Year
- 2021
- Publication date
- 2021-04-27
- Pages
- 312
- Dimensions
- 238x233x21
- Weight
- 580