The New Marketing
Cheryl Burgess, Mark Burgess
SAGE Publications Ltd, 2020
198,25 €On orderDelivery: 2-3 weeks
The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.
- ISBN-13
- 9781526490117
- ISBN-10
- 1526490110
- Publisher
- SAGE Publications Ltd
- Year
- 2020
- Publication date
- 2020-08-25
- Pages
- 288
- Dimensions
- 175x248x25
- Weight
- 650