Retail Marketing Management
Dhruv (Babson College, USA) Grewal
SAGE Publications Ltd, 2018
208,75 €On orderDelivery: 2-3 weeks
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
- ISBN-13
- 9781526446848
- ISBN-10
- 1526446847
- Publisher
- SAGE Publications Ltd
- Year
- 2018
- Publication date
- 2018-12-28
- Pages
- 200
- Dimensions
- 176x250x16
- Weight
- 536