Strategic Social Marketing
Jeff (Strategic Social Marketing Ltd, UK) French, Ross (University of Technology Sydney, Australia) Gordon
SAGE Publications Ltd, 2019
274,95 €On orderDelivery: 2-3 weeks
Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.
- ISBN-13
- 9781526446039
- ISBN-10
- 1526446030
- Publisher
- SAGE Publications Ltd
- Year
- 2019
- Publication date
- 2019-11-22
- Pages
- 576
- Dimensions
- 191x239x43
- Weight
- 1178