Marketing Communications
John R (University of Wollongong, Australia) Rossiter, Larry (Copenhagen Business School, Denmark) Percy, Lars (Zayed University, Abu Dhabi, UAE) Bergkvist
SAGE Publications Ltd, 2018
102,75 €On orderDelivery: 2-3 weeks
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
- ISBN-13
- 9781526438652
- ISBN-10
- 1526438658
- Publisher
- SAGE Publications Ltd
- Year
- 2018
- Publication date
- 2018-09-04
- Pages
- 584
- Dimensions
- 240x185x31
- Weight
- 1138