Sensory Marketing
Bertil Hulten
SAGE Publications Ltd, 2020
232,95 €On orderDelivery: 2-3 weeks
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.
- ISBN-13
- 9781526423245
- ISBN-10
- 1526423243
- Publisher
- SAGE Publications Ltd
- Year
- 2020
- Publication date
- 2020-05-27
- Pages
- 240
- Dimensions
- 176x249x21
- Weight
- 576