The Making of a Status Symbol
Pierre-Yves (Professor of Business History) Donze
Manchester University Press, 2025
33,50 €On orderDelivery: 2-3 weeks
This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking. -- .
- ISBN-13
- 9781526188410
- ISBN-10
- 1526188414
- Publisher
- Manchester University Press
- Year
- 2025
- Publication date
- 2025-06-03
- Pages
- 272
- Dimensions
- 216x139x23
- Weight
- 356