Branding Trust
Jennifer M. Black
University of Pennsylvania Press, 2023
66,25 €On orderDelivery: 2-3 weeks
Identifies and explains the visual rhetoric of trust and legitimacy that has come to reign over American capitalism. Though the 1920s has often been held up as the birth of modern advertising, Black argues that advertising professionals had in fact learned how to navigate public relations over the previous century by adapting the language, imagery, and ideas of the American middle class.
- ISBN-13
- 9781512825008
- ISBN-10
- 151282500X
- Publisher
- University of Pennsylvania Press
- Year
- 2023
- Publication date
- 2023-12-05
- Pages
- 320
- Dimensions
- 254x178x