International Marketing
Barbara Czarnecka, Daniel W. Baack, Donald E. Baack
SAGE Publications Inc, 2018
275,95 €On orderDelivery: 2-3 weeks
Exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.
- ISBN-13
- 9781506389219
- ISBN-10
- 150638921X
- Publisher
- SAGE Publications Inc
- Year
- 2018
- Publication date
- 2018-12-04
- Pages
- 672
- Dimensions
- 205x273x31
- Weight
- 1838