Food Blogs, Postfeminism, and the Communication of Expertise
Alane L. Presswood
Bloomsbury Publishing Plc, 2019
144,95 €On orderDelivery: 2-3 weeks
This book examines how and why women use blogs to create successful digital brands based on food preparation, purchase, and consumption. Alane Presswood clarifies the relationships between individual brands, reader communities, and sociocultural trends via an exploration of the strategies employed to create affective relationships on social media.
- ISBN-13
- 9781498593687
- ISBN-10
- 1498593682
- Publisher
- Bloomsbury Publishing Plc
- Year
- 2019
- Publication date
- 2019-12-03
- Pages
- 172
- Dimensions
- 160x236x19
- Weight
- 400