The Audience and Business of YouTube and Online Videos
Bloomsbury Publishing Plc, 2020
69,95 €On orderDelivery: 2-3 weeks
This book examines the underexplored business side of YouTube and YouTube audiences’ responses to product review videos, sponsored videos, and online video advertising as well as the creators’ role in the video content.
- ISBN-13
- 9781498576505
- ISBN-10
- 1498576508
- Publisher
- Bloomsbury Publishing Plc
- Year
- 2020
- Publication date
- 2020-08-11
- Pages
- 230
- Dimensions
- 151x229x17
- Weight
- 362