Branding Latin America
Bloomsbury Publishing Plc, 2018
161,75 €On orderDelivery: 2-3 weeks
This book offers a critical analysis of the spread of branding discourse and practice to new “objects”—from the individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the relationship between culture, identity, and markets.
- ISBN-13
- 9781498568272
- ISBN-10
- 1498568270
- Publisher
- Bloomsbury Publishing Plc
- Year
- 2018
- Publication date
- 2018-02-15
- Pages
- 246
- Dimensions
- 159x236x26
- Weight
- 522