Rethinking Communication in Social Business
Craig E. Mattson
Bloomsbury Publishing Plc, 2018
144,95 €On orderDelivery: 2-3 weeks
This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.
- ISBN-13
- 9781498555906
- ISBN-10
- 149855590X
- Publisher
- Bloomsbury Publishing Plc
- Year
- 2018
- Publication date
- 2018-08-31
- Pages
- 210
- Dimensions
- 159x236x22
- Weight
- 470