Branded Women in U.S. Television
Peter Bjelskou
Bloomsbury Publishing Plc, 2016
78,25 €On orderDelivery: 2-3 weeks
This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.
- ISBN-13
- 9781498507387
- ISBN-10
- 1498507387
- Publisher
- Bloomsbury Publishing Plc
- Year
- 2016
- Publication date
- 2016-06-02
- Pages
- 146
- Dimensions
- 152x228x9
- Weight
- 222