The Customer Trap
Andrew R. Thomas, Timothy J. Wilkinson
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2015
54,25 €On orderDelivery: 2-3 weeks
The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson’s sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010.
- ISBN-13
- 9781484203866
- ISBN-10
- 1484203860
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Year
- 2015
- Publication date
- 2015-03-28
- Pages
- 164
- Dimensions
- 154x229x18
- Weight
- 294