Who Makes the Franchise?
McFarland & Co Inc, 2022
102,50 €On orderDelivery: 2-3 weeks
Explores how fans intervene in the production of mass media. Scholars analyse the negotiations between fan desires for both novelty and familiarity that franchises must maintain in order to achieve critical and commercial success.
- ISBN-13
- 9781476684154
- ISBN-10
- 1476684154
- Publisher
- McFarland & Co Inc
- Year
- 2022
- Publication date
- 2022-11-11
- Pages
- 264
- Dimensions
- 229x152x13
- Weight
- 336