The Irrational Consumer
Enrico Trevisan
Taylor & Francis Ltd, 2013
106,50 €On orderDelivery: 2-3 weeks
Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world.
- ISBN-13
- 9781472413444
- ISBN-10
- 147241344X
- Publisher
- Taylor & Francis Ltd
- Year
- 2013
- Publication date
- 2013-09-28
- Pages
- 154
- Dimensions
- 163x236x14
- Weight
- 542