Managing Innovation Adoption
Majharul Talukder
Taylor & Francis Ltd, 2014
259,95 €On orderDelivery: 2-3 weeks
When Innovation is considered one of the key drivers of corporate success, why do organisations struggle to implement it? Research suggests that innovations fail due to a lack of acceptance by employees; therefore an understanding of potential adopters and the factors influencing their decisions is essential.
- ISBN-13
- 9781472413352
- ISBN-10
- 1472413350
- Publisher
- Taylor & Francis Ltd
- Year
- 2014
- Publication date
- 2014-04-17
- Pages
- 226
- Dimensions
- 177x243x20
- Weight
- 658